6 weed products journalist Ricardo Baca can't live without
Ricardo Baca is a prolific veteran journalist and considered the first modern weed news editor (outside of the old High Times school). He was an editor at The Denver Post where he ran The Cannabist for over three years. Baca's place “at ground zero of the green rush” was the subject of the 2015 documentary Rolling Papers. Today, he's the CEO and founder of Grasslands, a cannabis PR company dedicated to championing journalism while helping cannabis brands tell their stories.